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Giordano Poloni / Creative capsule
This is our twelfth Creative Capsule. This month, we invite you to meet Giordano Poloni who lives in Milan and has a Bachelor's degree in cinema. Famous magazines and various customers use his style. He creates digital works that recall his Italian origins. Discover the advantage through our Creative Capsule which he took care to answer. Good meeting!
Describe your creative lab in a few words?
A desk full of paper and some inspiring books surrounding my laptop.
In two sentences, how would you describe your work technique?
I always work using digital software and Cintiq, I also draw sketches digitally as well, but it’s just matter of habits, I found it a quicker method. I’d really like to draw with pencils and other stuff on paper, maybe one day… Working on projects I can say that at first, I let flow some random images in my mind, without rational process, until I find a subject that affect me. Then I start drawing immediately the main subject with colors, changing them in progress until I’ve found the perfect combination.
What is the project of which you are most proud of?
The children’s book “C’est toi mon papa?” (“Are you my daddy?”) is my favorite project so far. I’m really proud of it, I had great freedom creating all the illustrations, I had seen my imagination explode on them. I also won a Gold medal and another couple of competitions with this book so it has widely recognized.
What are your favourite colors to create?
I didn’t have a clear idea about this aspect of my work until I saw a bunch of my illustrations put together and I found that the colors I use the most are the primary ones: green, blue and red. This is funny.
Why did you become an artist?
I started reading comics when I was four, since it’s my great passion. I didn’t do anything until, at the and of my twenties, one night I saw the interview of Emiliano Ponzi in an Italian newspaper. Something exploded into my mind and at that moment, I figured out what I wanted to do. It’s the most important means of self-expression and it makes me feel better to create new colorful worlds.
In four words, how would you describe your style of illustration?
Narrative, surreal, melancholic and colorful.
What is the project of your dreams?
I’m really far from where I am aiming right now, but I’d really love to illustrate a ghost story.
What does a typical day in the life of Giordano Poloni?
I wake up to feed my cats and have a breakfast. Then I take a bus to go to my office that I share with some friends. I quickly look at the news and then I start answering emails and working on my projects (at the moment I’m on three books and a bunch of covers and editorials) while listening to some music and having funny conversations. During the afternoon, I keep working until 6pm then I sometimes can have a predinner drink with friends or my fiancée. I could be also having a funny night in some bars or clubs, if not I come back home to rest and watch a movie.
What inspires you?
I recognize that I’ve got a vintage touch and I really love the American imaginary of the forties and fifties. My favourite painter is Edward Hopper, his use of light is astonishing, I’m studying it and everytime I try to integrate it on my artworks but I also try to use colors in a surrealistic and expressionistic way for a more playful mood. Other two painters that I really love are Francis Bacon and David Hockney.
What is your favourite website?
I’m currently studying to improve my skills about character design and I found a great Facebook page called Character design references, it’s an amazing source of inspiration.
Giordano Poloni / Editorial news!
Giordano Poloni is inspired by cinema, by photography and by his Italian origins. Here is a very abstract illustration for the cover of the New Scientist magazine, another one illustrating shopping in Holland with its canals and its bridges, and two city scenes for Qualcomm.
Giordano Poloni / Greeting card
Giordano Poloni makes us look for Billy, the mascot of Syncrude Canada company, in his illustration for this greeting card inspired by the famous "Where's Waldo?". DDB Edmonton agency and Syncrude Canada fell under the spell of Giordano's talent which allies poetry, conviviality and a touch of tradition.
Giordano Poloni / Latest creations
Here are some of Giordano Poloni's latest projects; The poster of the documentary American Utopia by Maxime Pelletier-Huot, an illustration for GQ Travel and a last illustration created as part of a competition for Le Grand Paris Express.
Giordano Poloni / Digital and retro creations
Volkswagen, Pace Magazine, Esquire UK, 99 Homes for Delve, Mr Porter x Paul Smith are part of the clients who appealed Giordano Poloni. Here's a short selection in images.
Giordano Poloni / Quartz / Hitachi
One scene, and four moments of the day: You wish to know How your intersection is outfitted for crime prevention? Here are Giordano Poloni's illustrations for an article with interactive content, sponsored by Hitachi. Read the full article on Quartz (qz.com)!
Giordano Poloni / La Parisen Magazine + Variety Magazine
Let's travel a little and discover Galicia, the Spanish Britain, illustrated by Giordano Poloni for the Destination section of the magazine The Parisian. Then, let's go to Hollywood, where Giordano illustrated an article on the ethnic diversity in the Hollywood cinematographic industry, for Variety Magazine.
Giordano Poloni / Westjet Magazine
Here are two new illustrations created by Giordano Poloni for the Big White Ski Resort located in Kelowna, in British Columba, Canada. The illustrations have been published in the inflight magazine of WestJet Airlines.
Giordano Poloni / New illustrator / Italy
We are happy to welcome Giordano Poloni among the roster of theartists of the creative clinic. Born in 1980 and resident of Milan, he earned a cinema bachelor’s degree in 2006. The same year he starts his illustrator career for clients as The Guardian, Scientific American Magazine, The New Scientist, Random House Australia, Wired UK, TIM Mobile... Inspired by his huge collection of comics, music videos, movies and photography books, he creates digital artworks highly reminiscent of his Italian heritage.